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Week One: Talking Digital Strategy in Brussels!

Digital and social media isn’t just a trend in the States – it’s impacting how businesses communicate around the world. With that in mind, I’ve relocated (temporarily!) to Brussels to work with our team for the next month. While I’m here, I’ll be learning more about digital trends in Europe, and working to build out [...]





Weber Shandwick Dallas Neil Nowlin

The Social CEO: Executives Tell All

Weber Shandwick recently surveyed 630 business leaders from all around the world. We put the results together in a report called “The Social CEO: Executives Tell All.” “Social CEO” is the name we’re giving to a new breed of senior executive that is engaged directly with employees and consumers through social media, much the same way [...]





Jess Jones - Weber Shandwick

Jess Jones Awarded Spirit of Bert Lozano Award

This morning, we announced Jess Jones as this year’s recipient of the Spirit of Bert Lozano Award. Jess embodies the spirit of the award by contributing to our positive, inclusive office culture. As this year’s recipient, Jess has received her award including a framed certificate and the Bert Lozano megaphone. The megaphone is symbolic of [...]





Tim Gingrich is a Group Manager at Weber Shandwick Southwest

PR in the Post-Trust Economy?

At various times throughout history, monetary systems have been based on silver, gold and even tea, but ultimately it has always been trust that changed hands with every economic exchange. New business models are making many of the world’s most popular products free, leading to the emergence of a Post-Trust Economy. The question is:  what [...]





Aaron Kokoruz is a Group Manager at Weber Shandwick Southwest

A Look Into One of the Biggest Airport Trends: Self-Service

By Aaron “Koko” Kokoruz The future is arriving at airports all across the globe . . . the future of self-service that is. Airlines are investing millions into new technologies aimed at expediting the airport process. This includes everything from self-service check-in machines to self-tagging of baggage to self-boarding. This self-service concept was first introduced [...]





Chris Vary is the Executive Vice President of Digital Program Innovation at Weber Shandwick Southwest

Chris Vary kicks off PRNews The Big 3 Conference in NYC

This morning, Chris Vary kicked off the PR News The Big 3 Conference in New York with his session “The Big Picture on the Big 3.” In this opening session, Chris gave his inside perspective on new business developments at Facebook, Twitter and Pinterest, providing insight on how these new directions will transform social media [...]





Michael Maldonado is a Senior Account Executive and Laura Nedbal is an Account Executive – both for Weber Shandwick Southwest!

Believe It or Not: Traditional Media Relations Still Has a Place at SXSW

When American Airlines called on our team to help generate buzz around the airline’s SXSW super sponsorship and event activations, we assumed it would be a challenge to generate any traditional media coverage amongst the chaos. To our pleasant surprise, we were able to use our tried and true media relations expertise, relying on a few PR 101 tactics to secure coverage beyond our (and our clients’) expectations.





Alyssa Gardina

The Must Have Wearable Technology and Other SxSW Trends

Digital Strategist Alyssa Gardina talks the hottest trends out of SxSW with WFAA’s Good Morning Texas

Wearable Technology – The Latest SxSW Trends About to Go Mainstream





Leslie Campbell is an Assistant Account Executive at Weber Shandwick Southwest.

11 Rules to Live By

I recently attended Tina Roth Eisenberg’s keynote at SXSW and was inspired by the theme of her presentation, “11 Rules to Live By” to lead a more creative, productive and passionate life. Tina Roth Eisenberg, the Swiss-born designer, entrepreneur and creator behind the popular design blog Swiss Miss. Her blog was selected by The New York Times as [...]





Dawn Kahle is Senior Vice President and Deputy General Manager of Weber Shandwick Southwest

A-to-Z for B2B@SxSW, featuring @LaurenV and @GeoEx

SxSW doesn’t exactly scream B2B for most people (that’s business-to-business for those outside the biz), but while here in Austin, I’ve been continually impressed with the quality of the sessions and content. I was curious how social media factored into B2B marketing. Luckily, Lauren Vaccarello, senior director at Salesforce.com, and Maura Ginty, senior director of marketing Geographic Expeditions, were [...]