Chris Vary
Executive Vice President, Digital Program Innovation

Chris oversees the Social Media practice of Weber Shandwick Southwest.  With more than 16 years of experience in the creative and interactive space, Chris oversees programs that leverage new media technologies.

Chris currently oversees leadership direction for American Airlines’ social media programs, including Facebook, YouTube, Twitter and LinkedIn. He leads a team of both American Airlines and Weber Shandwick employees that make up American Airlines Social Media.

Additional clients include General Motors, Verizon, Pepsico and Honeywell. Chris leads teams that have created and syndicated more than 300 digital stories for brands like Prestone, Pepsi, Autolite, Chevrolet, Saturn, Cadillac, and Saab. Chris has overseen the creative direction for several key GM social media programs, including IGotShotgun, the Chevy Aveo5 Livin’ Large College Cab and GMnext.

Chris was recognized as one of PRWeek magazine’s “40 Under 40” in 2010.