Is your hospital a hero? Don’t be afraid to tell people
Times of crisis can bring out the best and worst in people. This was definitely true with the Boston Marathon Bombings. While we learned about the Tsarnaev brothers who masterminded the attack, we also heard about all those who rose to the challenge to saves the lives of the injured. And among those heroes were [...]
Hospitals need a business-to-business-to-consumer plan
“The new buzzword in healthcare isn’t a word; it’s a bunch of letters—B2B2C,” Jenn Riggle exposes in her latest article on Hospital Impact. In the post, Jenn delves into the need for a business-to-business-to-consumer plan in hospitals. Once a staple in the e-commerce industry, these applications now are changing the way hospitals engage with patients, enabling hospitals [...]
Clearing the Fog at BlogHer Food 2012
Client Essilor of America and Weber Shandwick Southwest launch a revolutionary lens technology! Essilor of America recently launched the first ever long-lasting, fog-free lens – Optifog. The Essilor team at Weber Shandwick Southwest was tasked with creating an outside-the-box PR campaign to generate consumer awareness of this revolutionary lens technology. The PR team partnered with [...]
